SplashCast with Flickr photos and audio.
Produced by Kayakman Media
Tacky tourist shops, cracked sidewalks, and decaying buildings sit adjacent to the new $420 million Branson Landing shopping and convention center. Will this new project attract business-class tourists to the area, as the investors hope, or will the surrounding Ozark tourist trap keep them away? This is the question that came to mind as I strolled through the streets and shops of these contrasting worlds.
Although not yet compete, Branson Landing already offers a wide venue of fashionable shops and and trendy restaurants. The architectural theme is a pleasing, yet plain postmodern historicism. Despite the rather pre-planned “mall”-like layout, Branson Landing does go beyond a typical shopping area. Some of its unique features are the boardwalk on Lake Taneycomo, the hotels and condos built about the shops, and the space alloted for outdoor concerts and street performers.
One of the most important parts of this project is the Hilton Branson Convention Center, which will offer enough flexible meeting space to host medium-size conventions. The combination of the Branson landing shopping area and the convention center, it is hoped, will attract business class tourists–a demographic that Branson as a whole has so far been unable to reach.
Over time it will be interesting to see if this project is successful at curbing the slowly declining number of tourists visiting Branson. Will those who like to shop at Chico’s go as far as venturing two blocks away to visit the Hillbilly Bill’s Sausage Shop in the dilapidated downtown Branson? Only time will tell, but I for one have my doubts.
For the Branson Landing web site visit: Welcome To The New Branson Landing.



















